In a interview with Nokia’s CEO Steve Elop, he emphasized:
“We don’t want fragmentation being introduced into Windows Phone because we are beginning to see how in a certain other eco-system that fragmentation becomes a problem. Our first priority, always, always, is to differentiate our experience from Android and iPhone. That is job one, two and three quite frankly.”
Asked about the future plan, Elop said:
“Our primary challenge is to make sure that a consumer is aware of the products, understands the user experience with the Live Tiles and everything that makes Windows Phone what it is”
No doubt, Android is too fragmented, thus bringing some problems, such as different types of screen resolution hardly supports an application on all the android devices. Except the fragmentation problem, Lumia series has certainly made a great improvement. Keeping Lumia different from Android and iPhone is also an informed decision for Nokia.